Search Results for: design thinking

A design thinking look at venture capital

I’ve read a lot of VentureBeat the last few days, though I’ve been a subscriber [siliconbeat] for more than a year. Mostly I’d glance at the stories and file them away in the back of my mind. Aware on one … Continue reading

Posted in Business | Leave a comment

The design thinking way to brand management

From Jeffery Pfeffer and Robert Sutton’s new book, Hard Facts, Dangerous Half-Truths & Total Nonsense comes this concise encapsulation of design thinking, Design thinking is one of enlightened trial and error wherein one observes the world, identifies the patterns of … Continue reading

Posted in Business, Design | 2 Comments

Design thinking: The process of entering a new market

The failure of these big brands in India could be the result of an inherent cultural disconnect that isn’t bridgeable by reading a few books and hiring a couple locals. Perhaps the big brands are just too far up market … Continue reading

Posted in Business, Design, India/China/Asia | 11 Comments

Using the cortex: “Design Thinking”

In book called "Dinosaur Brains" by Albert Bernstein, he gives a step by step approach to moving beyond the "instinctual" or "dinosaur" brain, commonly referred to as the hind brain, and engaging the cortex, or "thinking" the pattern of response … Continue reading

Posted in Business, Design | Leave a comment

My 2 Rupees on design thinking

Victor‘s recent words inspired me to attempt an answer to his challenge, My challenge to the community is to reframe design thinking / business design in a way that will impact the boardroom. Here’s how I would start framing it… … Continue reading

Posted in Business, Design | 4 Comments

Found: A howto for design thinking

Under "Professional’s Corner" on the website for Pediatric Services, comes this step by step guide to using design thinking at work. Though we cannot predict the future, we do know actions that are taken now will have consequences at some … Continue reading

Posted in Business, Design | Leave a comment

Why collaborative intelligence, not design thinking

My ever alert spidey sense tells me that BusinessWeek‘s next issue, or very very soon, will be covering the concept of either "collaborative intelligence" or "social text" or "blog, wiki, conversations, cluetrain" as data points towards a forthcoming global knowledge … Continue reading

Posted in Business, Design, India/China/Asia | 1 Comment

Design vs. Design thinking

I’ve been pondering the so called divide between "design" and "design thinking" and I’ve come up with a few thoughts on the differences. One of the first things I’ll say is that you cannot compare the two to say one … Continue reading

Posted in Business, Design | 2 Comments

Isn’t marketing an overlap of business and design ?

Early indicators or a rough straw poll, you could say, tell me that what I have to say in this post could lead to a vociferous debate. However, the more I have been thinking about the subject, the more I’m … Continue reading

Posted in Business, Design | 2 Comments

Dwell on Design conference pix

I’ve just finished the write up for the Dwell on Design conference that started today here in San Francisco over at Core77 and had some photographs left over. They’re way too much fun to throw away, so enjoy! That is … Continue reading

Posted in Design | Leave a comment