Edinburgh to Calcutta:Fair trade in India?

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Well now! This will be one new entry into India’s emerging markets that I am going to thoroughly enjoy watching, carefully. Marks & Spencers announces their plans for an ambitious India and China push.

Back home in the UK, they’ve just launched a campaign called Plan A, with a focus on Fair Trade, Sustainable Raw Material, Waste, Climate Change and Health. Perfect, don’t you think, if they decided to enter India? Oh Please, M&S, please start your advertising and programme awareness campaign now itself so that we begin to understand what fair trade means. Not to mention becoming ecologically aware of the impact our purchasing decisions and

 

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This entry was posted in Business, Design, India/China/Asia, Rural Innovation, Strategy. Bookmark the permalink.

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