Pondering Nokia’s future – part three

Arvind’s comment on my previous post gave me some points to ponder, particularly the following statement,

"Good guy" Nokia faces the real and present danger of becoming the
"Bata" or "Tata" of India – a brand of the masses, but with sharply
declining penetration in the premium, luxury & performance
segments.

While I tossed off my response on low margin, high volume growth opportunities for products and services focused on the bottom of the pyramid and rural regions of developing nations – a segment where Nokia has significant investment in, both in terms of an installed user base as well as the extent and quality of the research they do in these areas – I thought to dig around a little online to see what Nokia themselves were saying about their global market share and their plans for the future.

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This entry was posted in Business, Design, India/China/Asia, Mobile phones & Bottom of Pyramid, Strategy. Bookmark the permalink.

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