Just a draft

So as I said in my previous post, I was toying around with a presentation that could be given in 10 minutes at the conference next week in New Delhi, and here it is:
[let me know what should be changed? or reworded]

In early 1990, I was halfway through the AEP Product Design program at NID,
when I realised that while I was passionate about design, I enjoyed talking
and thinking about design more than I did the actual detailing and
rendering. This search for the role of design and the value it could add to
our lives made me rethink my goals. And led me to Whisper Design a year
later, where I was identifying prospective clients and contacting companies
that had a need for design services. Often, in these early days of
liberalization, a significant portion of my time was spent in educating
these companies in the white goods sector, computer hardware industry, fast
moving consumer goods or even moped manufacturing, how product design could
help their business and bottom line and why they should invest in indigenous
design services customized to their specific market and  needs rather than
simply purchasing design drawings from abroad.

Today, more than 15 years after, I reflect on how far we have come, as India
stands poised to be a global leader in design and innovation services. She
has recognized this knowledge base and need, and numerous initiatives are in
place to promote and further grow the reach and capabilities of the Indian
design industry. Indian designers have worked for years in the local market
conditions, designing and developing products that work best for the
environment in which they must reside, the cultural milieu in which they
will be used and to suit the complexity and diversity of our markets. It is
these very skills that are gaining them global recognition. And they are
well positioned to design and develop the next generation of products and
brands for complex market conditions around the world.

 Over the same time period, I’ve worked on both sides of the table; from
articulating the client’s needs and translating them into design briefs to
coordinating the delivery of design services and finally the sourcing and
development of such services. I’ve seen the increasing integration of
business practices in the design world, and more importantly, the increasing
importance of lateral thinking and creative problem solving – where
designers excel – in shaping corporate strategy and innovation.

The world is now looking to design to provide answers to complex problems
and sustainability issues – as resources become increasingly scarce – and I
think that Indian designers can lead the way in the search for answers. I
believe that as designers, we are comfortable with ambiguity and have learnt
to make order out of chaos. And as Indians, we are too comfortable with the
disparity of urban and rural markets, understanding that products and
services need to withstand a wide variance in infrastructure and
environment, the diversity of our multicultural, multilingual nation and
finally, we need to plan our corporate social opportunities for our future.
I look forward to the future with optimism.

namaste
niti

 v.1.0. 2006 bhan llc

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One Response to Just a draft

  1. Today, more than 15 years later, I reflect on how far we have come. India
    stands poised, ready to be a global leader in design and innovation services. She
    has recognized the intrinsic merit of her own knowledge base and needs, and has reacted with numerous initiatives to promote further growth, as well as, expand the reach and capabilities of the Indian design industry[community?]. Indian designers have worked for years in the local market conditions designing and developing products that work best for; the
    environment in which they must reside, the cultural milieu in which they
    will be used, the complexity and diversity of our markets. It is
    these very skills that are gaining them global recognition, and they’re
    well prepared to apply those skills to the design and development of the next generation of products and brands for complex market conditions around the world.
    a few small suggestions, but overall i dig it. the context and content is, inspiring…
    hope all goes well
    take care
    -nick

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