Right! After going through the trailer of MTV Desi here on BusinessWeek, [great concept, brad!] I just discovered something.
I am their target audience, the Indian in America, who has one foot in each culture and those few minutes of MTV Desi that I just saw managed to tug every emotional heartstring that I have entangled with my home culture.
Now… should I buy a TV just for one channel or go to their website?