No, I don’t think I will be buying this book either, but the take homes from Zag: The #1 Strategy for high performance brands by Marty Neumeier echo and support much of my thinking.
In fact, reading through them, this particular one struck me, [damn flash site] ok, to paraphrase, something to the effect of the market moves faster than any one company can. So a truly successful brand would be one that had the courage to stand still long enough to effect a repositioning of its brand. yes? Thus, the best ReBrand would be one that could hit as many of Mr Neumeier’s take homes as possible.
Lets see, tell me what you think?