I’ve been seeing some articles pop up in the media of late that link causally between the unprecedented pace of India’s current economic growth and her bevy of budding entreprenuers. What’s the connection?
That got me thinking – jugaad, or the management of scarce resources to achieve set goals on a global scale, could arguably be one of the fundamental principles of Indian management practice. Not theory. Its an unnamed, unnoticed fact of Indian business life, so much so that most external, or even internal, observers do not realize that it possibly exists.
For the function of jugaad in most offices is to assist in giving the perception of being world class without necessarily having all the pegs into place but knowing that you can somehow, by push or by pull, make it happen in time to launch.
Most of those who do this, particularly if they are managing projects which are creative in nature yet whose manifestation might be as diverse as the marketing collateral to be produced, selecting t-shirts et al to setting the launch time table and managing logistics, cannot help but become trained in the entreprenuerial mindset.
The majority of my colleagues in India’s marketing, design and advertising industry were of this nature.