Bruce Einhorn brings up a fascinating question in his post today "Why can’t Chinese build global brands?". It intrigued me enough, since it falls squarely in the midst of my interest in global brands emerging from these rapidly developing economies to dig in and see what I could find. Here’s the key snippet,
The Japanese did it. The Koreans did it. Even the Indians are managing
to do it now. So why can’t companies from Greater China have more
success building global brands? For years now, companies from China and
Taiwan have been trying to develop global brand names – and do it fast.
Rather than slowly, slowly, slowly building their brands overseas, the
way that the likes of Sony and Samsung did, many have tried to go
global overnight by buying famous but troubled brands in the West and
trying to lower costs by shifting production to China.
While I’m going to follow up with a more thoughtful researched post in an attempt to answer this question, my off the cuff response is that the answer is embedded right in the paragraph I’ve quoted above. I’ve highlighted my first impression. Speed kills, methinks.
Back soon with more.