After my previous post on jargon free communication I was inspired to play around with concepts that I take for granted but have just discovered maybe impenetrable to someone across the table from me.
So, what do I do, in plain language? I’m going to attempt an articulation as though I have to explain my interest area to my mom.
A company offers a product or a service for sale. They currently conduct business in their home market. Their customers probably know them, are aware of their reputation and the quality of their product or service. It is likely they have been around for some time. Now they find that they need to enter new locations to continue growing their business, a foreign market. How do they enter and how do they establish themselves in this new market where their name may not be known at all, where they might be the strangers? How do they ensure that they are able to communicate with prospective customers in their new market in order to get new business and build a reputation, especially if there are significant language or cultural difference between their new locations and their home base?
What do you think? Does this manage to articulate the issues I’ve recently been talking about on this blog adequately without the use of any buzzwords?