Tom Guarriello and I thought that we had the nuggets of an interesting conversation in our previous give and take over the concept of ‘Value’ and have put it up as a podcast.
From Tom’s post,
The topic: the impact of cultural context on the determination of
"value." Global brands face many challenges today, not the least of
which is de-coding the meaning matrices of non-similar cultures.
Wal-Mart’s recently found this highly difficult in Germany and others
struggle as well. Niti and I discuss these issues, phenomenology, and several others in this ~35 minute show.
Here is the MP3 link. Value is Contextual.