There are professions or services which, by virtue of their nature, do not really require multiple offices in widely dispersed locations to be successful. Design, I believe is one of them. This is not a new thought and I’ve written around it before, however, today, on pondering, I realized that having a portable profession is not enough, you also need a particular mindset or perspective.
Bear with me, won’t you please? I’m in one of my classic circumlocutory moods, playing with my blog in order to capture some of the chaotic thoughts rumbling through my mind just now. Let me give you an example of what I mean.
When I first moved to the Bay Area, to the city of San Francisco, I was asked why I chose to come out here. The rationale behind the question, as explained to me was, that because of the attractiveness, by Florida’s standards, of this region, there were a disproportionately high numbers of designers, strategists, management consultants and other assorted services of that ilk. On the other hand, there were just a finite number of big firms requiring these services – from the design savvy point of view. The preferred clients are always those who genuinely appreciate the power of good design. They ‘get it’. This was a highly competitive market, I was told.
It was at that point I took a moment to actually think about my answer. And I said, "How does location matter? You’re assuming that like you, I see the Bay Area as my primary market, when in fact I see the whole world as mine."
And, in fact, I do. How does location matter? Today, my clients are in New York and San Diego, Bangalore and San Francisco. I have neither multiple offices nor locations. Nor apparently have I needed them. I think that it is this the choice every firm makes in their approach to doing business. This is a crucial decision to make,
Are you a global brand?
Who among us will choose to say no? In today’s
oft repeated cliche flat world, I have the power at my fingertips to change a document in real time for my client sitting a few time zones away, giving him the refresh button to see the changes we were negotiating over Skype. Yes, Typepad and Skype allow me to conduct my business for the most part at a cost an individual can afford.
So to cut a long story short, here is my version of choosing not to be a plug and play component. Its similar to Apple’s global strategy – no links, wait until I get around to writing it:)