So I was thinking about what Param said in the comments section of the previous post, and my reply to him, which was that I don’t have a job. On reflection I realized that it was not technically true. While it’s true that I don’t have a job, neither am I unemployed. So how best to articulate this?
While pondering the post, I realized it’s just twelve days to the first post evah – i.e. Perspective’s first anniversary. It will be one year since I began blogging in the public domain on April 24th 2006. My, how time flies! Especially when it’s been so much fun. And looking back at the early posts, shows me exactly how I came to hold the position I do today – my title is ‘sole proprietor’ and I’m wholly employed by ‘nitibhan.com’. This is not being facetious or flippant, in fact, it’s on my resume.
Since I resigned from my last ‘real’ job, that of Director, Graduate Recruiting at the Institute of Design, IIT, the only position I’ve held has been of Niti Bhan. The qualifications have evolved over time. And my blog shows the creation of nitibhan.com – writing in the design field, getting my business cards, wondering about my bio, taking the decision to live in liminality, dreaming about the West Coast, exploring opportunities, seeking kairos, wondering what to call myself, evaluating business opportunities, choosing to move to San Francisco, my last day at ‘work’. Wow! It’s all in there, and my liminal explorations are collected under Limnos.
You see, I realized that I finally have the position that I’d always wanted – guaranteed lifetime employment, tenure, job security and being irreplaceable all rolled into one. I’m Niti Bhan, of nitibhan.com for life.
Unless I sign away the rights to my name, in which case, as I was telling a friend of mine that my basic concept is that of differentiation by design, wherein one identifies one’s core value proposition and articulates it, thus connecting with those who need what you have to offer – the essence of good branding. So if I did sign away the rights to my name, I bet I could build the same again, in a year, as Jane Doe, sole proprietor of JaneDoe.com, don’t you think?
I also believe anyone can do this – it’s not a job or a title, and of course no one else could become Niti Bhan, nor would they or should they want to – but certainly build their own ‘brand’ based on their unique value proposition which no else (but maybe their identical twin) would have to offer.