Seth Godin asks some questions in a thoughtful and introspective post today that touches things that I’ve asked myself of late. As I settle into my new career as an independent consultant and wonder about new projects and new clients for the new year (lot’s of news there :P) I’ve been debating very much the same things. This paragraph in particular captures the kind of things I’ve been thinking about,
In the same breath, I wonder whether that sort of promotion should
really be necessary. I wonder whether readers will think the blogger is
selfish or self-serving (when I’m sure I’m really not.) And I wonder
about the future of the medium, because the nature of promotion is that
"10" is never enough. You always need to be at "11". And when the
competition hits 11, that becomes the new 10.
And he ends his post with these questions,
Magazines run ads.
What are blogs?
Good question, Seth. It’s going to keep me up tonight (i’m on a little island between the Straits of Malacca and the South China Sea for the holidays) as at some point I will have to return to the ‘real’ world of work. What are blogs? I’m tempted to say they are bite size snacks of thoughts, as per our previous discussion on the changes taking place in the world of books and writing. But I don’t have an answer either, Seth, to your most important question about promos and ads inserted in our blog posts. I will say this though, once upon a time, books (at least paperbacks) had advertising and promotional inserts. It would be interesting to find out the rationale behind their removal.