Continuous innovation as a competitive global strategy

The key problem with choosing continuous innovation as a global competitive strategy [in this context I’m using global to imply both geographic as well within the span of one’s industry] is that organizations must deploy the majority of their best resources to fighting fires, solving short term problems and getting products out to market. This places pressure on the management to continuously innovate under the constraints of time, energy, and other vital resources. In general, what are the possible solutions? Can one outsource one’s future? That is, have someone else worry about the future while you take care of the present. The variety of possible solutions are many, and each can be used depending on the circumstances. More as I think on this. 

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