Neelakantan has just written about his decision to purchase Fisher Price toys for his children. His reasoning for his choice includes good design,
It was easy to see what made Fisher Price attractive despite the price.
rounded edges. Excellent design which makes it extremely safe to give
to a child. No places where the child can stick his fingers in and get
hurt. We picked up Fisher Price toys despite not having a clue about
its brand except a word of mouth message passed onto us from a parent.
The italics are mine. When you take into context the Indian market, where Fisher Price is an unknown player, and as a multinational, it’s price point is going to be significantly higher than all the variety available, this simple paragraph clearly articulates what a well designed product can do for the brand, more so in an emerging market.